For entrepreneurs

How to price a new offer before you launch it.

The price went on the landing page because a competitor charges about that much and it looked like a number people would say yes to. Twelve sales later the delivery hours, the subcontractor, and the payment fees have made it clear the offer was never going to work at that price.

Priscale prices the offer while it is still a plan, so the launch price is a decision instead of a bet.

Launch offer · priced by feel

The launch price you picked: $1,500.00
What delivering it costs: $2,000.00
On every sale, from day one: −$500.00

Found out at sale twelve, or found out before sale one.

Price before you launch

Price the offer before it exists.

A new offer gets its price the night before the landing page goes up, from a competitor’s site and a feeling about what people will pay. Then it sells, and you find out what delivering it costs by delivering it.

Priscale lets you build the offer as a product first: the hours it will take and the software and subcontractors behind it. The payment and platform fees show up once you quote it as an estimate. Your own time is priced at a real rate — $62,400.00 of overhead across 1,040 sellable hours is $60.00 an hour before you have earned anything — so the offer has a break-even floor before a single person has bought it.

From there you get about 30 candidate prices spanning from below your floor to just past what this kind of offer goes for, each one flagged loss, break-even, or profit. It is a hand-coded algorithm working from numbers you entered, not a black box guessing at your market.

How the pricing spectrum works

The offer, priced before it ships

Your time · 26 h @ $60.00/h: $1,560.00
Software & subcontractors: $340.00
Packaging & shipping materials: $100.00
Your floor: $2,000.00
Your selected price: $2,600.00

A meal-kit product costed from tasks and materials, its production cost marking the break-even floor before launch

Market Value

What the market says, and what it actually approved.

Every competitor publishes a price and almost none of them publish what they closed at. The gap between the two is where your launch price should live, and it only appears if somebody writes both numbers down.

Log the prices you hear quoted and the ones customers actually approved, and Priscale charts what they average out to, so you can pick one as the market value for this kind of offer. Put that ceiling next to your floor and the whole negotiating range is on one screen before the first sales call, so a discount is a decision you priced rather than one you improvised.

An offer that loses money only loses it faster as you grow.

The dangerous offer is not the one nobody buys. It is the one that sells well at a price five hundred dollars under what it costs to deliver, because every marketing dollar you spend after that buys you a deeper hole and a busier calendar.

When you quote the offer as an estimate, name the price you want and Priscale shows you the gap between it and what the offer costs today, then lets you push that difference onto the tasks, the materials, or the fees, split evenly across the lines in whichever group you choose. Trim the scope instead and watch the floor come down. Either way the offer launches above water, on purpose.

Not just entrepreneurs.

Contractors, landscapers, artists, and software developers all name a price before the work starts, and run into the same arithmetic from a different direction.

See who Priscale is for

How to price a new offer before you launch it.

Price the offer before it exists.

What the market says, and what it actually approved.

An offer that loses money only loses it faster as you grow.

Not just entrepreneurs.

Charge what the work actually costs.